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INNOVATIVE CONCEPT ON NEW YEAR GIFTS FOR THE SOUTHERN SERBIA ENTREPRENEURSHIP DEVELOPMENT

The Cluster House in partnership with a group of private kindergarten „Teddy Bear“ from Nis City, initiated the innovative concept for creation of New Year gifts made by Serbian industrial and hand made products: food, beverage and toys.

The concept has been developed within the Cluster House volunteer project „THE RACE FOR THE SOUTHERN SERBIA ENTREPRENEURSHIP“ with the aim to promote domestic production of SMEs and to contribute the overall socio – economic development in the Southern Serbia.

The concept has been supported by well-known Serbian brands: YUMIS Nis, Bahus Paracin and Benlian Foods Nis, and Associations for the preservation of tradition „NIS WOMEN ACTIVE“ and „CHEERY“.

The LEDIB Cluster House Union is an author and a coordinator of the concept.

The overall aim is to develop the Serbian brand „CREATIVE NEW YEAR GIFTS MADE BY SERBIAN PRODUCTS“ which should be implemented in all Serbian kindergartens with the aim to improve awareness about Serbian values, tradition and customs between youngest and to support domestic production  for achieving the  sustainable socio-economic development in Serbia.